Private Membership
By Introduction.
By Design.
Most of our clients don't book trips. They text us.
This isn't a subscription. It's a relationship.
From a single inquiry to a dedicated stylist who knows your favorite room and the wine you ordered last time. Three ways in — each one shaped around how you travel.
Open to All
THAT'S SO Explorer
Your first conversation with us. No commitment, no card on file. Tell us how you want to feel — our AI concierge returns three curated options in minutes.
AI concierge proposal — three hand-matched properties
Full access to our editorial Booking Hub
No card on file. No strings.
THAT'S SO You
For clients who want custom planning — not just options.
Unlimited concierge requests. Custom itineraries built around your preferences. Priority response. Member rates at partner properties. This is how most of our clients travel with us.
Unlimited concierge requests
Custom trip planning included
Priority response guarantee
Member rates at partner properties
By Invitation
THAT'S SO Luxe
For clients who want everything handled.
A dedicated travel stylist who knows you. Private chefs, yachts, villas. White-glove service with same-day response. Everything in THAT'S SO You — and everything beyond it.
Dedicated travel stylist
Private chefs, yachts, villas
White-glove, same-day response
Everything in THAT'S SO You — and beyond
Availability is limited. Patrick personally reviews every Luxe application.
Pricing and availability discussed privately. This is a relationship, not a subscription.
A Quiet Network
Travel like someone who knows people.
You'll have someone to call. They'll already know your favorite room — and the wine you ordered last time.
Start Planning